For more than 100 hundred years, Whirlpool brand knows its way around home appliances—and how to design them to improve how families give and receive the care they need with the latest technologies and innovations. One of its most recent launches, the industry-first Whirlpool® Top Load Washer with 2 in 1 Removable Agitator, and the complimentary Whirlpool® 2.0 App, are recipients of the 2021 Twice VIP Award in the Major Appliances and Smart Home Hub categories. Winners of the 8th annual program were chosen from over 70 entries in 39 categories.
Considering the average family does more than seven loads of laundry a week, the timing could not be better to help families tackle what seems like a never-ending chore. The first-of-its-kind washer allows consumers to customize any load of laundry by easily swapping the agitator post in or out. The agitator can take on the tough loads without being tough on clothes, and the impeller allows for bulkier loads while still circulating clothes for a thorough clean.
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“Here at Whirlpool brand, we strive to make the acts of cooking, cleaning and washing easier for families so they can get back to what really matters,” said Nelly Martinez, senior brand manager, Whirlpool Brand. “With two ways to wash, our industry-first Top Load Washer with 2 in 1 Removable Agitator is twice the washer you have at home, providing more opportunity to get your laundry chores done easily.”
Whirlpool brand also partnered with OnePoll to conduct a study on “mess stress.”* The report revealed that respondents claimed the average home only stays mess-free for 17 minutes after being cleaned. Additionally, parents surveyed said there are currently six permanently stained clothes or surfaces in their home, and 25% of the respondents said clothing stains are the most frustrating to remove. The study further revealed children should be encouraged to help with household chores.
“We just wanted to make things easier and put anything a consumer needed right there in this machine,” added Martinez. “People are excited when we give them the technology and ways to make it easy and shareable with the family and, absolutely, with the kids.”
To find out more, watch the full report here.
