TiVo revealed its annual report that highlights the Super Bowl’s most engaging commercials, promotions and in-game moments.
It aggregated this data using anonymous, live and same-day second-by-second audience measurement data from households with the TiVo service, said the company, measuring the percentage of people watching or re-watching a moment.
The most engaging ads and promos are then determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, said TiVo.
