Caster Communications, Inc., an award-winning tech PR, social media, and consulting firm, is proud to announce the promotions of two of its tenured senior team members, Alex Crabb and Peter Girard, to new roles within the agency. Effective immediately, Alex Crabb has been named Executive Vice President and Peter Girard has been promoted to Senior Vice President at Caster Communications.
“As Caster continues to strengthen its client base both in emerging technology markets and our IoT and smart home business, it was time to reinforce our senior leadership team with the promotion of the two people who are the driving force behind these,” said Caster founder and president Kimberly Lancaster. “Alex and Pete are the past, present and future of Caster. They are seasoned experts shepherding impressive new opportunities for the agency, both for the team and our clients.”
During her eleven-year tenure at Caster, Crabb has earned a reputation in the industry for building strategic programs from the ground up and landing impactful stories that align with her clients’ needs. With nearly two decades of experience leading global tech PR and content programs, Crabb has developed strategies that boost visibility and attract international media coverage for emerging companies of all sizes. She leads accounts for many of Caster’s most technical clients in markets like semiconductor, spatial computing, AI, privacy, and renewable energy.
“Caster has always delivered stellar services to its clients, even before I had the opportunity to join. When I did, I knew it was a place with something truly special. I feel fortunate to have contributed to Caster’s growth, success, and strong reputation over the past decade. I am deeply thankful for the opportunity to work with a team that excels at thinking outside the box, pushing boundaries, and delivering exceptional results for our clients. I am also proud to work alongside Peter Girard and see what we can accomplish in this next decade,” said Crabb.
Girard has spent nearly a dozen years with Caster, beginning his public relations career at the agency. Managing Caster’s largest consumer technology clients and guiding the growing account services team, he contributed to the agency’s growth year-over-year by delivering highly successful and impactful brand-building and social media campaigns that consistently exceeded client expectations.
Throughout his career, Girard has elevated the art of the pitch through grassroots outreach, media research, and an approachable attitude. After years of managing media relations and campaigns for travel, smart home, security, and tech accounts, Girard has cultivated relations with national technology, lifestyle, and consumer media to help land Caster clients in top-tier media placements.
“It’s an honor to step into this new role at a company that has been my professional home for over a decade,” said Girard. “We have an amazing team in place and an exciting journey ahead, filled with opportunities to continue to innovate and expand our impact. I am grateful for the trust placed in me to help guide Caster Communications into the future as we continue to grow and evolve in such a dynamic industry.”
To succeed in today’s competitive landscape, Caster leverages its seasoned leadership team to help clients and employees grow and tackle new projects, always excelling with its full-service PR offerings comprising media relations, crisis communications, social media, content creation, digital marketing and consulting.
For more details on Caster Communications, visit www.castercomm.com.
About Caster
Caster is an award-winning tech agency delivering an unrivaled blend of strategic public relations, social media, digital marketing, content creation, and consulting services for public, private and startup companies. With 25+ years of multi-channel PR experience across domestic and global companies reaching B2B and B2C customers in both residential and commercial markets, the Caster team is skilled at diving into a variety of industries including IoT, smart home, embedded technologies, metaverse, consumer lifestyle, enterprise, and more.
See also: Joe Mac McConnell Appointed Vice President Of Security Sales By Nice North America
