By Grant Morgan
Procter & Gamble (P&G) rolled out the company’s latest innovations from its subsidiaries Oral-B, Charmin, Gillette, Airia, Pampers, and Opté during pre-show media days at CES 2020.
“Everything we do starts and ends with the consumer,” said Marc Pritchard, chief brand officer, P&G. “We seek to understand what consumers want and need in every household and personal care category in which we compete—performance drives brand choice. And when performance matters, a brand had better perform.”
Returning to CES this year are the award-winning and improved versions of the Gillette heated razor and Opté Precision Skincare.
New product debuting at CES 2020 include:
- Oral-B iO The new iO Series 9 reimagines brushing from the inside out with its sophisticated design, innovative smart technology, and whisper-quiet operation.
- Lumi by Pampers P&G says Lumi is the world’s first all-in-one connected care system that’s “revolutionizing baby monitoring” by helping parents observe and track their baby 24/7. It combines a video monitor with an activity sensor, as well as real-time data tracking with the Lumi app to help parents better care for their baby.
- Gillette Treo Designed with the caregiver in mind, Treo makes it easy for caregivers to safely shave without having to endure the awkwardness of a regular razor.
- AIRIA Smart Scent Device AIRIA delivers a personalized scent experience with the company’s proprietary SmartJet technology to release micro-droplets of pure, luxury fragrance oil that travel along a home’s natural airflow. Users can control intensity, lights color, and more through the app or via Amazon Alexa.
CES Innovation Award 2020 Honorees
The Oral-B iO and the Opté Precision Skincare have both been designated as CES 2020 Innovation Award Honorees. Opté Precision Skincare digitally scans the user’s skin, analyzes his/her complexion, and camouflages age spots, sun spots, and hyperpigmentation on contact. At the same time, the product will fade spots by gently applying an optimizing serum to make skin look naturally flawless immediately and reduce the appearance of spots over time.
For more information, visit www.PGlifelab.com or visit the company in Booths 42131 and 43227 at the Smart Homes area of CES, located in the Sands Convention Center.
For more CES 2020 news and stories, visit twice.com/tag/ces-2020.
