The 5th Annual TOLA Expo 2025, scheduled for May 7th-8th, 2025 in Dallas, TX, will offer a variety of free technical, business, and product education courses alongside hosting a wide range of exhibitor brands specializing in lighting, window coverings, audio, video, network, outdoor audio/video, controls, and more. The regional TOLA event allows owners to bring the entire crew to see, learn, and meet the suppliers they do business with, while having a little fun together.
“It’s hard to believe this is the 5th year for TOLA Expo,” said Dale Pugh, principal of Elite 3 Pro. “In many ways, it has become a staple event for the region and attracted integrators from other parts of the country. What I hope is that attendees will walk away from TOLA 2025 with heightened optimism, passion, and commitment to increase the value in their own businesses by a few things picked up or initiated at the show. I’m confident that what we have prepared for this year’s TOLA 2025 will not disappoint.”
Brought together by local sales representatives Elite 3 Pro, Rio Grande Reps, Momentum Marketing, and Bell & McCoy Integrated Solutions, TOLA Expo 2025 brings together the best brands, networking with peers, training/education, and regional integrators and sales reps under one roof for two full days.
Residential integrators and AV dealers are invited to attend the TOLA Expo, starting on Wednesday, May 7th (9 am-6 pm), and ending on Thursday, May 8, 2025 (9 am-3 pm) at the Dallas Trade Mart (Atrium), located at 2100 N Stemmons Freeway, Dallas, Texas, adjacent to the World Trade Center. The Expo is free to attend with pre-registration.
New products and solutions at the 2025 TOLA Expo include:
- TOLA Expo will host the best brands and solutions in lighting, window treatments, audio, video, network, controls and more!
- Training & Education: A variety of free technical, business and product education courses are offered.
- A Fun Networking Social: A fun party social event called “Casino Royale” on Wednesday evening, May 7th.
Environmental Technologies is the event spotlight at TOLA 2025, highlighting suppliers of indoor and outdoor shades, curtains, lighting fixtures, outdoor audio/video and more. If you are an integrator or dealer interested in expanding these lucrative emerging categories, this is an event you will not want to miss.
Recognizing that education is vital for salespeople, project managers, technicians, and business owners, TOLA 2025 offers multiple courses throughout the event. Those interested in attending can view and register for multiple free training and educational courses offered at www.tola.com.
The TOLA Casino Royale Party for Expo attendees will take place on Wednesday, May 7th (6 pm – 10 pm), at the Dallas Renaissance Hotel, featuring food, drinks, music, and various fun casino games. There will also be many great prizes, including some serious money for the casino winners.
Visit www.tolaexpo.com to register and learn more about the 2025 TOLA Expo.
About TOLA Expo
A collaborative regional industry show in the Texas, Oklahoma, Louisiana, and Arkansas sales territories in the residential technology market that is pulled together by like-minded representatives and their suppliers to create a B2B path for customized integrators to improve their business, educate their employees and teams, expand their minds, and explore new category opportunities.
