The Louisville TV station’s decision to promote its NextGen TV broadcast of the Kentucky Derby in Dolby Vision HDR and Dolby Atmos immersive sound got a big boost when it partnered with Charlie Wilson’s Appliances & TVs on a TV giveaway.
Two lucky local viewers won NextGen TVs capable of receiving WAVE-TV’s Derby coverage enhanced with the cutting-edge Dolby video and audio technology that takes the viewing experience to a whole new level.
This case study examines:
- How the Kentucky Derby was an ideal opportunity to show off NextGen TV.
- What Dolby Vision and Dolby Atmos bring to NextGen TV viewing.
- How retailers can boost receipts and please customers with NextGen TV.
Download the case study here.
