Amazfit, a global leader of wearable and smart technology, has unveiled a fresh brand identity that celebrates self-expression and boldly reflects its customers’ values and lifestyles along with their new GTR 3 and GTS 3 smartwatch lineup.
“We have become a part of people’s lifestyle, helping them showcase their personality, energy and attitude,” said Huang Wang, Amazfit CEO in a statement. “Therefore, we decided to refresh and upgrade the Amazfit brand, to better express our vision and encourage people to live a healthier life. For the first step in this journey, I am excited to show you the new Amazfit logo. It represents a colorful world and shows the value of being inclusive.”
Owned by Zepp Health (NYSE: ZEPP), Amazfit has shipped over 100 million devices since 2014. In a constantly-changing world where customers are filled with endless opportunities and evolving moods, feelings and goals which change over time in different environments, the Amazfit brand is providing endless possibilities, demonstrating passion, spontaneity and optimism.
In addition to the new logo, Amazfit has launched its new GTR 3 and GTS 3 Series – a suite of cutting-edge health and fitness features packed into three sleek and stylish smartwatch models. All designed to enable users to up their game without sacrificing personal style.
The GTR 3 Pro, GTR 3 and GTS 3 have been created to help people navigate effortlessly in and out of their digital lives and strike balance and success. These new smartwatches join Amazfit’s extensive portfolio of stylish and sporty smartwatches and bands, fitness equipment and earbuds.
The Amazfit GTR 3 and GTS 3 series are fashionable and easy-to-use smartwatches with comprehensive health and fitness monitoring and ultra-long battery life, powered by the intuitive Zepp OS.
The Amazfit GTR 3 and GTS 3 series are available at amazfit.com, Amazon, Walmart, Target, QVC and other retailers. Visit https://us.amazfit.com/ for more information.
About Amazfit
Amazfit is a leading global smart wearable brand that offers a wide product portfolio including smart watches and bands, TWS earbuds, and health & fitness devices such as smart treadmills and smart body composition scales. Our brand essence is Up Your Game, and we encourage users to live their passions and express their active spirits freely.
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