Amazon is taking the lion’s share of smart speaker usage, but there’s still ample opportunity for other brands, according to new research from Strategy Analytics.
Amazon accounts for 63 percent of smart speakers in use, the market research firm said in releasing its “Smart Speaker User Survey,” while Google accounts for 17 percent and Apple 4 percent.
When consumers were asked by the research firm to name a brand they would choose for their next smart speaker, 54 percent chose either Amazon, Google or Apple, with the other most preferred brands including Bose, Samsung and Sonos.
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Virtual-assistant ecosystems are far from set in stone, however: Of the homes with smart speakers, 88 percent owned at least one Amazon smart speaker, and 31 percent owned at least one Google smart speaker, indicating that many homes are happy to use different voice assistant platforms, said Strategy Analytics.
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Usage of multiple smart speakers broke down as follows:
Users who had two or more smart speakers at home: 58%
Those who use a smart speaker in the family room: 62%
Those who use one in the bedroom: 41%
Those who use one in the kitchen: 39%
Those who use one in the bathroom: 12%
Share of U.S. Smart Speaker Installed Base
Amazon Echo: 23%
Amazon Echo Dot: 21%
Google Home: 8%
Google Home Mini: 7%
Amazon Echo Plus: 5%
Amazon Echo Spot: 4%
Amazon Echo Show: 4%
Amazon Echo Dot Kids Edition: 4%
Apple HomePod: 4%
Google Home Max: 2%
The online “Smart Speaker User Survey” interviewed 1,011 users of smart speakers in the U.S. in July and August.
