Retailers continually seek out strategies to boost average selling prices (ASPs) while meeting customer demand for high-quality audio. One practical approach is to offer soundbars with HDMI eARC (Enhanced Audio Return Channel) as an accessible add-on to TV purchases.
Compared to AVRs with full speaker systems, soundbars present a simpler, streamlined solution for enhanced sound. However, depending on the customer’s budget and interest, an AVR and speaker system should always be mentioned as the premium choice for the ultimate audio experience. Here are some ideas on how retailers can promote soundbars with eARC in-store and online, elevating the overall audiovisual package and driving higher ASPs.
Merchandising and Display
Retailers should strategically position soundbars alongside eARC-enabled TVs, creating visually compelling setups that showcase the combined audiovisual potential. By highlighting the complementary nature of eARC-equipped soundbars and TVs, retailers can communicate the value these devices add to the viewing experience. This approach encourages customers to consider an upgraded audio setup.
Salesperson Training
Training sales staff to promote soundbars as a natural TV companion can lead to a positive impact on sales. Staff should be well-versed in eARC’s advantages, such as superior audio quality, support for high-bitrate audio formats (up to 192kHz and 24-bit), and compatibility with immersive audio technologies like Dolby Atmos and DTS:X. With this knowledge, salespeople can more effectively communicate the benefits of soundbars.
E-tailer Recommendations
E-tailers have the unique advantage of leveraging online platforms to suggest soundbars as complementary products when customers select eARC-compatible TVs. By utilizing intelligent algorithms and customer data, e-tailers can deliver personalized recommendations that increase the probability of add-on purchases. Persuasive product descriptions, customer reviews and enticing bundle offers can further encourage shoppers to explore enhanced audio experiences.
Benefits of HDMI eARC Soundbars
- High Bitrate and Audio Format Support: With HDMI 2.1b and its substantial 48Gbps bandwidth, eARC facilitates high bitrate object-oriented audio formats up to 192kHz and 24-bit to complement the best uncompressed 4K120 viewing. This ensures crisp, immersive sound reproduction, making movies, TV shows and gaming sessions more engaging and lifelike.
- Dolby Atmos and DTS:X Compatibility: eARC’s integration with audio technologies like Dolby Atmos and DTS:X enables a fully dimensional sound experience. Users can enjoy audio that moves around them, creating a theater-like environment right in their own home.
- Ultra High Speed HDMI Cables: To make the most of eARC’s capabilities, Ultra High-Speed HDMI cables are essential. These cables handle the high bandwidth needed for both audio and video. Educating customers on their importance can ensure they achieve a seamless, optimized audiovisual experience as well as add an important cable purchase to complete the system.
Think About Quality Too
Don’t forget to source all products from licensed HDMI Adopters and resellers to ensure products are tested, certified and compliant with HDMI Specifications and provide trouble-free and seamless system interoperability. Any add-on benefits quickly turn negative when counterfeit, untested and uncertified products get returned or don’t even make it through customs.
For more information, visit https://hdmi.org/spec21sub/enhancedaudioreturnchannel
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