Indianapolis — Klipsch will unify all future home-theater speakers, soundbars and headphones under the Reference umbrella to tell a unified sonic-signature story to consumers across product categories, the brand announced.
“Klipsch’s united front in the retail environment will allow dealers and distributors to tell the unified sonic-signature story to customers across all product categories,” the company said. “The comprehensive program creates consistency of product, performance and image to increase cross-selling opportunities, customer recall and overall consumer confidence.”
All Reference-series marketing collateral, such as packaging, messaging, advertising and retail displays, will feature the brand’s copper and black color palette.
A majority of the brand’s product offerings will be available as part of the Reference series, “making its superior sonic signature attainable to a wider audience at various price points,” the company said.
The first Reference soundbars and home-theater speakers under the new strategy will be available in July followed by other models throughout 2015, the brand said. In May, Klipsch launched the Klipsch Reference R6 and R6i in-ear monitors. The company already offers a Reference series of home speakers.
In home speakers, the brand will drop the Synergy, Icon and HD Theater names on products. “Klipsch is selling through those lines until all the Reference component audio tiers are in place,” a spokesperson said.
Current products in the Palladium, Heritage and THX Ultra2 home-speaker lines and in the ProMedia computer-speaker line will remain in the brand’s product selection, and future products could be introduced, the spokesperson added. The Gallery name will also remain.
The Palladium series is in the luxury market with a 5.1 home-theater system priced at $31,500. Heritage is a high-end series of $850 to $4,500 each. These are the original speakers founder Paul W. Klipsch introduced in the first years of the company’s history. These speakers are still hand-built upon order in Hope, Ark.
“Klipsch is returning to our celebrated core product line” and “launching exciting products in complementary verticals with much tighter parameters for consistency in the marketplace,” said Matt Sommers, Klipsch’s marketing and creative strategies VP.
The Klipsch brand is part of the Klipsch Group, which is a wholly owned subsidiary of Voxx International.
