For the past 17 years the Architectural Digest Design Show (ADDS) has drawn decorators, designers, dealers and consumers to what is essentially a luxury bazaar for all things decorative in the home.
In more recent years, makers of ultra-premium major appliances, in search of a showcase beyond the broad-based Kitchen/Bath and Builders shows, have found a home on the piers over New York’s Hudson River, where the ADDS convenes each March.
Indeed, the kitchen contingent has now come to represent a major element of the show, as majaps continue to evolve from utilitarian machines to high-fashion statements that help define the home.
If there’s any doubt, just consider JennAir’s new Cuts collection, a limited-edition line of refrigerator towers draped in luxurious leather from high-end Italian tanneries, which are more accustomed to working with haute fashion houses than Whirlpool brands. As JennAir says, “We married fashion and urban experiences to bring softness into a typically cold place.”
See: JennAir Rejuvenated With ‘Rebellious’ Rebranding Campaign
What’s more, as elite appliance distributor Marty Friedman of Eastern Marketing is prone to point out, the ultra-premium majap segment tends to be significantly more resilient during times of economic turbulence than its mass-market and even mass-premium counterparts, given its end-users’ ostensibly deeper pockets.
So take a gander at the following selection of ADDS showstoppers, which ought to put an end to the term “white goods” once and for all.
