For LG Electronics, its two-year-old LG Signature collection of luxury home appliances and Wallpaper TVs is more than just a product line: it represents the pinnacle of the division’s engineering and industrial design prowess, and serves as a badge of pride for the trade to see and consumers to enjoy.
TWICE visited with the LG Signature team in Seoul last week as it gears up for a big IFA showing in Berlin. Here’s a look behind the scenes and in the field, with more to come next month.
LG’s two-year-old ultra-premium LG Signature collection currently includes, from left, a front-load washer, air purifier, OLED TV and French-door fridge, each with ThinQ connectivity, and features and refinements that set it apart from the open LG line. Missing from the display: the brand’s QuadWash dishwasher.
Bruce Chang heads up the LG Signature brand as program management officer (PMO) at LG Electronics’ Home Appliance & Air Solution unit.
One of LG’s twin corporate headquarters towers, located off the Han River in Seoul.
LG’s vast Changwon factory complex is located on Korea’s southeast coast near the city of Busan.
A worker on the front-loader line inspects the secondary pedestal washer, which can simultaneously clean hand-washables.
LG Signature is a featured tech brand for high-end Korean retailers, including this Myeongdong branch of the Lotte Department Store chain.
The company also operates its own branded retail stores, called LG BestShop. Seen here is the TV wall, with an LG Signature Wallpaper OLED and soundbar on the right.
LG is particularly proud of its growing legion of home and commercial robots. Here, children are drawn to an Airport Guide Robot at Incheon International, which is designed to direct travelers to their gates.
