Apple CEO Tim Cook created something of a digital dust-up this week by posting a blurry Super Bowl photo on Twitter.
The field shot, ostensibly taken with his iPhone just after the game, was dizzyingly out of focus, a quality not usually associated with Apple’s imaging eminence.
A battery of Twittersnark ensued, much of it accompanied by the #iPhoneFail hashtag, as followers suggested Cook was drunk; took the shot with a toaster; and should swap out his iPhone for a Galaxy.
Whether by dint of his PR department or otherwise, the photo was ultimately removed from his Twitter feed and replaced by a sharper image, garnering even more attention than the original post.
Digital Trends details the hubbub here.
