LG Announces Pricing And Availability Of 2023 OLED TVs

LG Electronics USA has announced initial pricing and availability of its 2023 OLED TVs. The LG OLED evo G3 Gallery Edition and LG OLED evo C3 Series will be available for preorder at LG.com beginning March 6 (shipping expected late March) and available in late March at LG-authorized retailers nationwide. Additional models will be announced at a later date.

LG’s 2023 OLED lineup in the U.S. features upgraded G3 and C3 OLED evo series TVs. Thanks to the precision and performance of LG OLED evo technology and the new α9 Gen6 AI Processor, the new models provide improved brightness and color volume along with amazing clarity and detail.

The latest Alpha series processor utilizes LG’s AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for clearer images and also includes OLED Dynamic Tone Mapping Pro, which helps reveal hidden details and brings greater depth to every frame. OLED Dynamic Tone Mapping Pro “splits” the picture into 20,000 blocks, analyzing each in real-time to detect the darkest and brightest areas and deliver precision HDR optimization to increase viewers’ sense of immersion. Additionally, AI Picture Pro features HDR Expression Enhancer, a picture processing technology that detects and refines important onscreen objects (e.g., people’s faces) in each scene; giving them a more lifelike quality with enhanced sharpness and three-dimensionality by applying tone mapping based on deep learning. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro, which provides virtual 9.1.2 surround sound from the TVs’ built-in speakers to help sweep viewers up in whatever they are watching.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The application of Super Anti Reflective technology effectively reduces visual distractions, such as light glare and reflections, so that users can focus all their attention on what is on screen, even in a brightly lit environment.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design. Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room or wherever users choose to install them. Furthermore, LG’s latest OLED TVs are easy to move or mount on the wall due to the use of a composite fiber material that reduces each unit’s overall weight. For installation flexibility, LG’s 2023 OLED evo C3 series models come with the Swivel Stand, which lets users turn the screen to match the angle of their viewing position.

New for this year, the OLED Care Program helps users to keep their LG OLED TVs performing at their best. The OLED Care Program includes the Memory Optimizer, a feature that improves device performance and provides Screen/Sound Self-diagnosis. It also gives users access to functions that help care for the TV’s OLED panel, such as Pixel Cleaning, Screen Move, Adjust Logo Brightness, and Care Recommendations. OLED Care can be accessed at any time using the shortcut key button on the remote control.

LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer integration with the latest LG Sound Bars, supplying multi-channel surround sound with IMAX Enhanced Sound quality powered by DTS:X. LG TV and LG Sound Bar also combine to offer WOW Orchestra, which utilizes every audio channel across both products to create stronger, more immersive sound, and the convenient WOWCAST, which makes it possible to connect the two devices wirelessly.

Furthermore, LG’s 2023 OLED TV models support several features enabled by HDMI 2.1a, the most recent update to the HDMI specification. They are also the first TVs to be certified by the HDMI organization for the recently announced Quick Media Switching Variable Refresh Rate (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected to the TV via HDMI.

Visit LG.com for more information on LG’s lineup of 2023 TVs.

See also: Sony 2023 Bravia TVs Add Modes For Movie Watching And PS5 Game Play