Nationwide Marketing Group recently announced the addition of Middleby Residential and JennAir to their luxury appliance vendor roster. These partner additions bring the buying group’s total number of luxury partners up to seven and Nationwide members will get their first opportunity to connect with both brands at PrimeTime in Dallas, March 25-28.
“We’re excited about the opportunity to bring an expanded relationship to many of the luxury dealers within Nationwide,” said Scott Grugel, president of Middleby Residential in a statement. “We have the ability to be a one-stop shop for Nationwide dealers for their indoor and outdoor luxury appliance needs. We may not be a fit and don’t expect to be a fit with every brand and every dealer, but we probably have a solution somewhere in our portfolio for luxury retailers and their customers.”
“We really can’t wait to lean into and take advantage of the high level of engagement that Nationwide has with its members, especially with its digital platform,” said Nathan Puplis, who leads the buying group initiative for JennAir. “Nationwide is out there every day trying to do what’s best for the retailer, and we’re honored to be a small part of this.”
“If you’re not planning on doing anything different or exploring new opportunities, be it in the luxury appliance category or other areas of your business, you run the risk of being left behind,” said John O’Halloran, director of luxury appliance for Nationwide in a statement. “With all of the headwinds that we’re expecting to face over the coming months, now is the time to be loud. Retailers need to leverage the tools at their disposal to explore new opportunities and find new ways to engage with their customers.”
“Today’s luxury consumers recognize and appreciate the diversity available within the channel and are continually looking for new and innovative brands and products to bring into their homes,” O’Halloran added. “Retailers can best take advantage of this shift by diversifying their assortment and not building their luxury strategy around a single brand. That’s why we’ll continue to pursue partnerships with leading manufacturers like Middleby and JennAir, who continue to push the envelope and offer unique styles and products.”
JennAir Appliances, part of the Whirlpool Corporation, brings its iconic and innovative products with its commitment to driving progress in every aspect of its appliances. Dealers can “choose their rebellion” with two distinct design expressions that redefine the high-end kitchen. Discover the traditional yet unconventional RISE Design and the sleek, minimalist NOIR Design.
For Middleby Residential, the program with Nationwide is a first-of-its-kind strategic partnership within the buying group industry. Middleby represents over a dozen luxury brands in both the traditional and outdoor segments, including Viking, Lynx, Kamado Joe, Marvel and Masterbuilt.
Their innovative and sought-after designs are among the most highly respected in the luxury cooking space. Luxury retailers who attend PrimeTime in Dallas, March 25-28, will have the opportunity to get an intimate look at some of Middleby Residential’s leading outdoor brands with live demonstrations in the PrimeTime Backyard.
Nationwide members can visit www.nationwideprimetime.com to secure their free registration for PrimeTime – Nationwide’s biannual buying, networking and educational event.
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