Walmart has officially completed its acquisition of VIZIO, marking a significant step in the retailer’s efforts to expand its offerings in consumer entertainment and retail media. The deal, valued at approximately $2.3 billion, closed following regulatory approval.
The acquisition includes VIZIO’s SmartCast Operating System, which Walmart plans to leverage to enhance customer experiences and strengthen Walmart Connect, its U.S. retail media business. By integrating VIZIO’s advertising capabilities with Walmart Connect, the company aims to provide advertisers with more impactful ways to engage customers, driving product discovery and maximizing returns on advertising investments.
“VIZIO offers great products at great prices that customers love,” said Seth Dallaire, Walmart U.S. Chief Growth Officer. “Combining their innovation with Walmart Connect’s capabilities will help us deliver even greater value to both customers and brands.”
Since its founding in 2002, VIZIO has gained a strong foothold in the smart TV market, with over 19 million active SmartCast accounts and a growing advertising platform. The company’s Platform+ segment, largely comprised of its ad business, now accounts for all its gross profit. This aligns seamlessly with Walmart Connect’s growth, which saw a 26% increase in Q3 FY25 and a 60% rise in advertiser partnerships.
VIZIO CEO William Wang will continue to lead the company, which will operate as a wholly owned subsidiary of Walmart. “With Walmart’s resources, we can further accelerate our mission to deliver innovative home entertainment solutions,” Wang stated.
Under the terms of the agreement, Walmart acquired VIZIO at $11.50 per share, with funding sourced from cash and/or debt. While the acquisition will have slight short-term impacts on Walmart’s earnings, the company anticipates strong long-term returns.
See also: Trump Says Tariffs Are Part Of His Day One Plan – Here’s How That Went Last Time
