Research
ShipStation Survey Uncovers Generational Shifts In Holiday Spending
Election, social media, and free shipping shape 2024 consumer choices
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Election, social media, and free shipping shape 2024 consumer choices
Sustainability is rapidly gaining traction
Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households
More than half would rather consult a phone than a salesperson
And they actually like shopping in stores
Gen Z, roughly defined as those aged 12 to 25, is quickly coming up the consumer ranks. Retailers had better adjust to their multichannel...