From Quote to Cash, Marketron NXT Boosts Revenues Through Fast and Easy Creation, Management, Invoicing and Reporting of Integrated Ad Campaigns
HAILEY, Idaho — June 23, 2020 — Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced Marketron NXT — an all-in-one platform that enables radio broadcasters to increase revenue and amplify their existing advertising programs by selling third-party digital advertising. The first and only digital advertising platform built specifically for radio, Marketron NXT provides a single software solution for managing integrated radio and digital campaigns from proposal to invoice.
In recent years, radio advertising spend has been in a slow, year-over-year decline — while digital advertising has grown very rapidly; in fact, the 2019 digital advertising market was almost seven times that of radio advertising.¹ However, radio broadcasters are uniquely positioned to offer fully integrated advertising campaigns by taking advantage of their greatest asset: their relationships with local advertisers. Marketron NXT offers a comprehensive platform for broadcasters to maximize this opportunity to its fullest.
“The radio industry is in a period of rapid transition, and we are here to enable our industry to successfully bridge to the new future,” said Marketron CEO Jim Howard. “Launched in 2018, Marketron’s Pitch is a sophisticated digital ad platform that is now in use by some of the country’s largest broadcasters to generate significant revenue. With Marketron NXT, we have leveraged our deep knowledge in radio and digital advertising to create an offering that will bring the same success to radio groups of all sizes.”
Marketron NXT streamlines the process of enabling a broadcast organization to expand its offering to a full, cross-media suite of ad services. NXT consolidates all major digital categories into a single system that includes capabilities for proposal creation, order entry, execution of radio and digital, campaign reports and invoicing. In the past, each proposal had to be built from scratch and insertion orders had to be created for multiple platforms, leading to delays and possible errors. Reporting was inadequate for digital tactics, and business offices often struggled to create workflows that could account for all revenue streams and show accurate reporting and margins.
Marketron NXT addresses these challenges with an easy-to-use proposal creation tool that gives broadcast sales representatives access to premium, third-party digital inventory. Within a single platform, sales teams are able to package all products and multiple tactics — air time, third-party digital display ads, non-spot revenue, O&O digital, sponsorships and more — into a single proposal with consolidated order entry, full invoicing and reporting. Sales reps are able to add creative to campaigns and convert proposals to insertion orders. Integrated reporting allows them to report back to advertisers on success or identify areas that need adjustment mid-campaign in order to maximize results.
“With the ability to create professional proposals in minutes and then show digital campaign ROI through detailed reporting, sales teams can demonstrate additional value to advertisers and increase the likelihood of renewals. Automatic creation of insertion orders reduces time and the potential for error, and Marketron NXT’s end-to-end workflow makes it easy for business offices to track invoices, payments and margins,” said Jimshade Chaudhari, senior vice president of product at Marketron. “All of this, of course, spells increased revenues and market success for radio broadcasters who can now seamlessly add the digital tactics their advertisers desire. They can increase order sizes, grow their client base and compete against any agency in town with comprehensive advertising solutions. And they can now do all of this in an efficient and affordable manner.”
Marketron NXT also includes training and support for salespeople on how to sell digital products and how they can help advertisers effectively use digital tactics to meet their goals. Marketron also offers creative services to assist broadcasters with the creation of digital ad assets. Tailor-made for radio broadcasters, Marketron NXT is a cloud-based software platform that requires no on-premise equipment or servers. For current customers, Marketron NXT becomes a seamless component in their existing Marketron technology stack.
Marketron NXT is now available in beta and will be available for wide release in the fourth quarter.
¹ https://www.marketingcharts.com/charts/us-advertising-media-market-sizes-2019-vs-2023/attachment/pwc-us-ad-market-sizes-2019-2023-june2019.
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About Marketron
Marketron is a leading provider of enterprise revenue and profitability management solutions for radio, television, and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities. With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state, and international levels, serving more than 7,000 media organizations globally and managing $15 billion in annual U.S. advertising revenue. Marketron is owned by Diversis Capital. To learn more visit www.marketron.com.
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