Performance audio brands Pro Audio Technology (PRO), and Theory Audio
Design (Theory), have hired industry veteran, Ryan Porter, as US Residential Applications and Business Development Architect for the two companies. Ryan joins PRO and Theory with 35 years of experience in AV.
Ryan’s passion for live sound began at a young age at church, school, and in community theater, which led him to study stage lighting and technical sound at Bakersfield College. After college, Ryan landed a job with a home electronics retailer, which ignited a career path in AV. But it was in 2007, when Ryan attended his first CEDIA Expo that he discovered his passion for custom integration, designing, and installing whole-home systems.
Since then, Ryan has continued to hone his expertise in residential AV working at two established integration companies before joining Southern California independent manufacturer’s rep firm, ByDesign Vision and Sound Marketing (ByDesign), in 2020. As a regional sales representative, Ryan focused on territory growth, business development, and supporting both emerging and established firms. Ryan also played a pivotal role in designing and building out the new ByDesign experience center and training facility in Gardena, CA.
While at ByDesign, Ryan represented the PRO and Theory brands and became an instant advocate. “I am an honest person and can only sell what I believe in. With PRO and Theory, it was a no brainer because the products speak for themselves in terms of build quality and performance,” said Porter. “After many years of educating the Southern California market on the benefits of integrating PRO and Theory into their audio projects, it feels extremely natural and rewarding to step into my new role working directly with the brands. I am eager to start collaborating with and supporting our rep teams, dealers, and industry partners, driving success together all while expanding the brands’ national footprint.”
“Having worked closely with Ryan over the past five years, I have been able to witness his thoughtful character, passion, enthusiasm, and breadth of AV knowledge firsthand. I have no doubt he will be a tremendous asset not only to our internal team, but most importantly, to our customers,” said Paul Hales, PRO and Theory CEO.
Porter’s official start date is Monday, March 31, 2025. He can be reached at: rporter @ proaudiotechnology.com and rporter @ theoryaudodesign.com.
For more information on Pro Audio Technology, please visit proaudiotechnology.com.
For more information on Theory Audio Design, please visit theoryaudiodesign.com.
