Sofia, Bulgaria – January 6, 2025 – Shelly Group, a global leader in smart home innovation known for its affordable and scalable solutions, is set to redefine home automation and interoperability at CES 2025, unveiling its Gen4 Series—the most advanced iteration of its popular smart home product lineup. Featuring multi-protocol support across Wi-Fi, Bluetooth, Zigbee, and Matter, the Gen4 Series empowers users with unparalleled flexibility and compatibility, allowing them to connect and use devices in the ways that best suit their personal smart home setup. With the introduction of the Gen4 Series, Shelly continues to deliver flexible, future-proof technology designed for modern households.
Shelly Gen4 Series: A New Benchmark in Smart Home Technology
The Gen4 Series introduces several upgraded devices, including relays, switches, sensors, and plug-and-play modules, designed to meet the diverse needs of smart home users. The Gen4 Series uses advanced processors and introduces multi-protocol support, enabling devices to operate with Wi-Fi, Bluetooth, Zigbee, or Matter, ensuring secure and seamless connectivity while expanding integration options. Users can switch between protocols, ensuring seamless compatibility with existing ecosystems.
Scalable Smart Home Solutions for All
The Gen4 Series caters to all users, from beginners to advanced enthusiasts, with products for lighting, appliance control, energy management, home safety, and environmental monitoring. Compatible with major platforms like Google Home and Alexa, these devices are designed to grow with users’ needs, offering both ease of use and advanced customization. The latest Matter certification enables seamless Apple HomeKit integration.
“At CES 2025, Shelly is redefining its role as a leader in the smart home market with solutions that prioritize compatibility, flexibility, and ease of use for all,” said Dimitar Dimitrov, CEO and co-founder of Shelly Group. “The Gen4 Series represents a significant step forward in home automation, allowing users to choose the protocol and the devices that best fit their individual smart home system. These products provide an accessible entry point to home automation while supporting deeper customization and expansion. With Shelly, users can fully control their environments, seamlessly integrating technology into their everyday lives. CES is the ideal stage to highlight how Shelly brings smart home technology to a broader audience.”
Plug-and-Play Convenience
Shelly Plug US Gen4: The next generation of Shelly’s popular US standard smart plug delivers expanded protocol support and new features. Designed for quick and easy setup, this smart plug offers immediate control over lighting and 120V appliances, supporting devices up to 1800W, all effortlessly controlled via the Shelly app or user-preferred smart home platforms. The plug’s energy management capabilities allow users to automate appliances with personalized schedules, powering down devices when not in use to minimize energy waste and reduce utility bills.
Shelly Flood Sensor Gen4: The wireless water leak sensor is easy to install and sends alerts when water is detected to help users prevent water damage. The Flood Sensor provides an effortless way to monitor areas in your home prone to water leaks and flooding, such as sink plumbing, water heaters, washers, sump pumps, dehumidifiers, and underground basements.
Advanced Automation and Customization
Shelly Wall Display X2: A sleek 6.95-inch touchscreen control panel that empowers users to easily manage lighting, fixtures, and other smart home experiences. It is designed to fit standard wall electrical boxes and features integrated temperature, humidity, and light sensors, enabling precise climate control and automation. With built-in relay functionality, real-time power monitoring, and customizable scene creation, the Wall Display X2 combines powerful automation with intuitive operation, offering unparalleled convenience and control. Live demonstrations will be available at Shelly’s CES 2025 booth.
Shelly PM Gen4 Relays: Shelly relays make any switch, outlet, fixture, device or appliance smart while offering detailed power consumption insights. The PM Gen4 Relays enable users to monitor energy use, identify inefficiencies, and uncover opportunities for smarter, more sustainable energy management.
Shelly 1PM Mini Gen4 : The world’s smallest relay, 35 percent smaller than other models, fits seamlessly behind switches or sockets, making it perfect for retrofitting. It automates lights, garage doors, and small appliances while offering advanced features like scheduling, synchronization, and scene control. Integrated power monitoring tracks energy use, helping users manage consumption and optimize costs.
Also new at CES 2025, Shelly will release its long-anticipated Dimmer Gen3, which allows seamless remote control of dimmable lights and drivers. Compatible with existing switches or buttons, it works with or without a neutral wire, offering the ultimate flexibility for any setup.
Long Range Commercial Applications
Shelly now offers LoRa network protocol compatibility as an add-on for its Gen3 and Gen4 devices, enabling communication over distances up to 5 km. Ideal for municipal IoT projects and agricultural uses, this update extends Shelly’s smart solutions into commercial and public domains and delivers robust, long-range connectivity while remaining compatible with existing devices.
Availability
The initial wave of Gen4 devices is expected to be available for purchase in Q1 2025. Attendees can get an up-close look and experience the full capabilities of the Gen4 Series at Shelly’s CES booth #51223 at the Venetian Expo.
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About Shelly
Shelly USA, a subsidiary of Shelly Group SE, delivers innovative, affordable smart home solutions tailored to the U.S. market. With a diverse portfolio of smart relays, energy meters, lighting controls, and sensors, Shelly empowers users to easily create intelligent, energy-efficient smart homes. Designed for flexibility, Shelly devices integrate seamlessly with major platforms like Google Home, Amazon Alexa, Apple HomeKit, and Home Assistant —no hubs required. Committed to privacy and security, Shelly offers GDPR-compliant devices with local control options, ensuring data remains secure. By blending affordability, reliability, and advanced functionality, Shelly makes smart home technology accessible and customizable for first-time users and tech enthusiasts. Shelly USA proudly contributes to Shelly Group’s global mission to bring high-quality IoT products to over 100 markets.
